Business Mantra

Social Media Marketing Company

Social Media A Hot Cake

Social Media A Hot Cake Wow! What a rise! There is a 100% growth in social media usage by the youth this year. Smart phones, 4G enabled mobile data; easy accessibility to social media platforms has raised the number of users by 100% in India.

Even after such a tremendous growth barely 10% of the total population is currently socially active. The significant change in the growth rate is due to the Facebook users which rule the today’s social media platform rankings by increasing millions of active users every month in the entire world.

Even having at the rate of increasing one user every second, it can be calculated to have 50% population using social media platforms in coming more than 15 years. Facebook is already rocking the stage however the upcoming chat platforms like Whatsapp has started snatching the limelight. Active mobile users have two apps for sure in their smart phones, a Facebook login and Whatsapp to chat throughout the day.

This is becoming a hot cake for the smart entrepreneurs and start-ups to roll their dice easily in front of mass. Investing a small amount and having millions of eyeballs over it, offers the accessibility to entrepreneurs in this digitally growing world. Using the platforms of digital media like LinkedIn, Tumblr, and Facebook incurs less investment and more visibility.

Bringing more network and fortune to these star-ups, Business Mantra offers social media and designing solutions for all. Right from designing a logo to branding a name, doing PR and social media posts, we are a team to offer you all under one roof. Let’s grow big together

For details contact us on 7043739901 / 9377179901

3 Major Reason to Differentiate SEO Services and Digital Marketing

Role of SEO in Digital marketing

If you are thinking to promote your business through digital marketing, then you must understand the technical aspect and functional aspect of the platform. SEO and digital marketing gets confused too often. It is imperative to get to know the facts about SEO and digital marketing so that your marketing efforts are channelized towards proper outcomes.

Role of SEO in Digital marketing

What is digital Marketing?

Digital marketing is the platform where your business goes viral and online. This includes SEO, SMO, and mobile apps. Using the digital platform, you will have multiple channels to reach your audience such as search engine, social media sites, blogs, websites, mobile phone apps etc. Digital marketing is commonly referred to the integration of all the aspects of web technology that enables you to reach your audience. It is also a very effective way of increasing your web traffic and interacting with your consumers directly.

Digital Marketing

You can combine your Digital Marketing mix with other marketing channels to get better results in long run. The best thing digital platform does is; it gives you freedom to the customers when they are active. This means you will be in a better position to persuade your customers for buying your products.

Digital Marketing also includes emails and text message marketing, the whole gamut of things will make you immensely visible in the market, hence occupying the space in the consumers mind.

What is SEO?

SEO is basically known as Search engine Optimization. This helps you finding yourself on the top list in search engines such as Google, Yahoo and Bing. SEO is keyword based. A keyword is a word that users use while searching on the web. Keywords generally vary according to the demographics of different people from different the place are accustomed to using specific language. While creating Keywords, you must do a thorough research on consumer search behaviours. Once you identify the behaviours then you can generate the keyword that suits you the most. After generating the keyword, it is advisable to check the efficiency of the keywords with some tools.

what-is-seo

Benefits: SEO Services and Digital marketing give you scope to reach your target audience easily and effectively. It also gives you scope to accumulate important data. Using these data you can analyse your business progress and marketing campaign process easily. As it gives you real time data and behaviour it becomes easier for you to formulate business strategy, offer and enhance your services.

As you must have understood by now that SEO is part of digital marketing campaign , you can choose to drop SEO , if you think you don’t need it currently , however it is advisable to always go for integrated digital marketing communication for more profitable results.

Do You Know About A Mobile Friendly Website

complete-website-design

Most of us, these days, rely on our smart phones to access different websites for solving our different needs. The use of laptops for this purpose has reduced greatly. However, not all websites have been able to keep pace with this trend and hence, their websites are slow to operate and difficult to navigate on a mobile phone. This can be quite frustrating and most people stop using these sites altogether. If you do not want this to be the fate of your website, then you will have to take immediate actions to convert your website into a Mobile Friendly Website. Before you resort to website designing for revamping your site to make it mobile friendly, the thing to do is to understand the concept of mobile friendly website.

Mobile Friendly Website

Features Of A Mobile Friendly Website

While planning for Website Designing, Some of the key features which a website which is mobile friendly must include are as follows:

Website Design

  • The navigation through the site should be easy, even on the mobile device.
  • The file size used for the contents should be small. This can be done either by compressing, replacing or removing the design elements from the site. This will also help in making the usage of the site easier.
  • The content should be short, to the point and precise. Mobile users do not like too many details, hence the use of bullet points and headings and sub-headings is preferred.
  • The keypad of the phone can be used for selection of various links on the mobile site. This increases the functionality of the site greatly.
  • The various forms in the site can be linked to the registered email address of the mobile users from where all the details of the user, like his name, contact details, etc., can be directly filled into the forms.

Features Of A Non-Friendly Mobile Website

Just as it is important to understand the feature which make a site mobile friendly, similarly, it is also important to know and beware of the features which can make your website mobile non-friendly.

  • Viewing of the content is difficult due to excess navigation or scrolling of the screen requirement. Therefore, if the user has to scroll his screen left, right, up and down many times to read a content, then he will not enjoy the experience of your site on his mobile.
  • The link buttons are very small in size and hence difficult to operate. It is important that these links should be made in bold sizes and placed at good intervals from each other making it easy to operate them even with fat or big fingers.
  • The content of the website includes many different font sizes, because of which the user has to constantly zoom in and out of the screen. This, too, can be quite frustrating for the user.
  • The format for filling out the embedded forms in the site is very difficult.

Making Of A Mobile Friendly Website

Once you have understood what all features to include and which all features to avoid while doing website designing for your mobile site, the next step is to choose one of the following methods for making your website mobile friendly in the most budgeted and cost effective manner:

Mobile Friendly

  • Create mobile apps for your website instead of offering complete site on the mobile phones.
  • Convert your existing site into a mobile website
  • Use responsive website designs to make your website equally efficient for use, both on a laptop as well as on a mobile device.
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