Role of SEO in Digital marketing
If you are thinking to promote your business through digital marketing, then you must understand the technical aspect and functional aspect of the platform. SEO and digital marketing gets confused too often. It is imperative to get to know the facts about SEO and digital marketing so that your marketing efforts are channelized towards proper outcomes.
What is digital Marketing?
Digital marketing is the platform where your business goes viral and online. This includes SEO, SMO, and mobile apps. Using the digital platform, you will have multiple channels to reach your audience such as search engine, social media sites, blogs, websites, mobile phone apps etc. Digital marketing is commonly referred to the integration of all the aspects of web technology that enables you to reach your audience. It is also a very effective way of increasing your web traffic and interacting with your consumers directly.
You can combine your Digital Marketing mix with other marketing channels to get better results in long run. The best thing digital platform does is; it gives you freedom to the customers when they are active. This means you will be in a better position to persuade your customers for buying your products.
Digital Marketing also includes emails and text message marketing, the whole gamut of things will make you immensely visible in the market, hence occupying the space in the consumers mind.
What is SEO?
SEO is basically known as Search engine Optimization. This helps you finding yourself on the top list in search engines such as Google, Yahoo and Bing. SEO is keyword based. A keyword is a word that users use while searching on the web. Keywords generally vary according to the demographics of different people from different the place are accustomed to using specific language. While creating Keywords, you must do a thorough research on consumer search behaviours. Once you identify the behaviours then you can generate the keyword that suits you the most. After generating the keyword, it is advisable to check the efficiency of the keywords with some tools.
Benefits: SEO Services and Digital marketing give you scope to reach your target audience easily and effectively. It also gives you scope to accumulate important data. Using these data you can analyse your business progress and marketing campaign process easily. As it gives you real time data and behaviour it becomes easier for you to formulate business strategy, offer and enhance your services.
As you must have understood by now that SEO is part of digital marketing campaign , you can choose to drop SEO , if you think you don’t need it currently , however it is advisable to always go for integrated digital marketing communication for more profitable results.