This is an important digital activity which is expensive yet fruitful when the company is based on the founder and the founder’s visibility has effect on the brand’s growth.
There are two ways for the same We buy awards & keep nominating as per our industry. Many event companies are just focusing on awards on regular basis in India & International. We buy to be on Jury in these awards.
Cover page & inside articles, usually good for SEO purpose as well are also bought these days.
One way to gain limelight is by having celebrities endorsing your brand and getting pictures clicked with you on a launch, occasion etc.